Jeff Jarvis on the N&R layoffs

Posted by – June 10, 2007 – Share on Facebook

Jeff Jarvis on the N&R situation:

We’re making the transition to the new digital age. I remain optimistic about journalism. Quality journalism will not be sacrificed. Nor will investigative reporting or community building. There are potholes in the road and ditches on the sides. We have and will hit both. We learn and adjust.

This is why I think that everyone — everyone — in the newsroom should be trained in audio, video, blogs, wikis, maps, blog search, interactivity, and more, not because they’ll all do all of this but because they need to stop thinking of themselves as paper people and they need to start thinking of the new possibilities. I’d even train ad sales staff and certainly publishers in this — with lighter lessons — to open their eyes up to new ways. I’d argue that newspapers need to reinvent and reimagine themselves as new, smaller, faster, more open organizations — now. There is not a moment to waste. The axe is dangling.

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